All family business members have a duty to be intentional about legacy
In your family business, it matters both what gets done and why it gets done. Ann Kinkade discusses the “family effect” which is the secret sauce that appeals to stakeholders (family, owners, employees, the community, customers and suppliers). In her article she poses questions: How do we leverage the family effect and transfer our values across generations? and “for the sake of what?”. Answering these foundational questions reveals values and the meaning behind actions.
Read the article by Ann Kinkade: Family Business Magazine, October 2015